We met in college at UC Irvine, where we worked on different startup projects together. Since then, we've been obsessed with the same idea: how do you build software that truly puts the user first?

Lux stands for the Last User Experience. We believe the future of software is generative. Each person will experience content across channels in a way where they dictate the style, the format, and the feel of what they see. That's what the best customer journey looks like: one that adapts to the person, not the other way around.

Today, we're taking the first step towards that vision with AI that learns from customer behavior and automatically pushes fixes to improve conversion and deliver better experiences across the entire customer journey.

If that resonates, we'd love to talk.